Privacy Policy for Firma (firma.care)

1. Information We Collect

We collect information to provide and improve our services to you. This information may include:

• Personal Information: This is information that can be used to identify you, such as your name, email address, phone number, mailing address, date of birth, and payment information. We collect this information when you create an account, make a purchase, or contact us.
• Health Information: As a provider of health and wellness services, including telehealth consultations and clinical research opportunities, we may collect Protected Health Information (PHI). This can include your medical history, treatment records, prescriptions, and other health-related information you provide to us or that we receive from our affiliated healthcare providers.
• Technical Information: When you visit our Site, we may automatically collect certain information about your device and Browse activity. This includes your IP address, browser type, operating system, referring URLs, and information about your interaction with our Site. We may use cookies and similar technologies to collect this information.
• User-Provided Content: We may collect information you voluntarily provide, such as feedback, testimonials, or responses to surveys.

2. How We Use Your Information

• To Provide and Manage Our Services: This includes creating and managing your account, processing your orders, providing you with the products and services you request, and facilitating telehealth consultations with healthcare providers.
• To Communicate with You: We may use your information to send you important updates about your account, our services, and your transactions. We may also send you marketing communications that you can opt out of at any time.
• To Improve Our Site and Services: We analyze user behavior to understand how our Site and services are used, which helps us to improve the user experience and develop new offerings.
• For Research and Analytics: With your consent, we may use de-identified information for research purposes to advance scientific knowledge and improve healthcare outcomes.
• To Comply with Legal Obligations: We may use your information to comply with applicable laws, regulations, and legal processes, such as responding to subpoenas or court orders.
• For Security and Fraud Prevention: We use information to protect the security and integrity of our Site and to prevent fraud and other unauthorized activities.

3. Sharing and Disclosure of Information

We do not sell your Personal Information. We may share your information in the following circumstances:

• With Our Service Providers: We may share your information with third-party vendors and service providers who perform services on our behalf, such as payment processing, order fulfillment, data analytics, and marketing. These providers are contractually obligated to protect your information and are not permitted to use it for their own purposes.
• With Healthcare Providers: When you use our telehealth services, we will share your information with the licensed healthcare providers who are providing you with care.
• For Clinical Research: If you choose to participate in clinical research, we will share your information with the research sponsors and institutional review boards as described in the informed consent documents for that specific research study.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your Personal Information.
• As Required by Law: We may disclose your information if we are required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or in urgent circumstances to protect the personal safety of any individual.
• With Your Consent: We may share your information with third parties with your consent.

4. Data Security

We take reasonable measures, including administrative, technical, and physical safeguards, to protect your information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

5. Your Rights and Choices

You have certain rights and choices regarding your information:

• Access and Correction: You may access and update your account information at any time by logging into your account. You may also request a copy of the information we hold about you and request that we correct any inaccuracies.
• Marketing Communications: You can opt out of receiving promotional emails from us by following the unsubscribe instructions in those emails.
• Cookies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.
• Do Not Track: Some web browsers may transmit "do-not-track" signals to the websites and other online services with which a user communicates. There is no industry standard that governs what, if anything, websites should do when they receive these signals. We currently do not take action in response to these signals.

6. Children's Privacy

Our Site and services are not intended for children under the age of 18. We do not knowingly collect Personal Information from children under 18. If we become aware that we have collected Personal Information from a child under 18, we will take steps to delete that information.

7. Third-Party Websites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8. Geographic Limitations and Service Area

Service Availability Firma operates exclusively in the state of Florida and is subject to Florida state regulations. Our Platform and services are available only to users located within Florida. We do not provide services to users located outside of Florida or in jurisdictions where our services are prohibited by law. By accessing our services, you represent that you are located within Florida and are not prohibited from receiving our services under applicable laws.

Data Processing Location Your information may be processed and stored in the United States, including in states other than Florida, by our service providers who assist us in delivering our services.

9. Florida-Specific Privacy Protections

• Florida Personal Information Protection Act: We comply with Florida's Personal Information Protection Act (Florida Statutes Chapter 501, Part II) regarding the protection of personal information and notification of security breaches.
• Florida Health Information Privacy: In addition to HIPAA protections, we comply with Florida health information privacy laws, including Florida Statutes Section 456.057, which provides additional protections for patient records and health information.
• Florida Medical Practice Requirements: Our privacy practices comply with Florida medical practice regulations and the Florida Board of Medicine requirements for patient privacy and confidentiality.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this policy. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at: